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SPF 50+
Sun Protection For You

How do you SPF?

Most Australians are taught from a young age to apply sunscreen with high protection SPF 50+ when going outdoors. Yet according to the Cancer Council, almost half of us are confused about what SPF means1.

You may not know what the letters stand for, but everyone knows that SPF keeps our skin safer from sun damage, giving us peace of mind to enjoy precious summer moments with family and friends.

Sensitive skin. Effective protection

The Avène SPF 50+ Sun Care range is formulated with minimal ingredients,
offering effective broad spectrum protection for even the most sensitive of skin.

What is SPF?
And which number should I be using?

What is SPF?

SPF: Sun Protection Factor

Sun Protection Factor (SPF) measures your sunscreen’s level of protection against Ultra Violet B (UVB) radiation. It’s UVB rays that cause common sunburns, as well as more long-term damage including skin cancer.

The higher the SPF number, the greater protection your skin gets. For optimal protection we recommend SPF 50+, which filters 98% of UVB radiation.

What is SPF?

What about broad spectrum?

You may also have heard of the term ‘broad spectrum’. Applying a sunscreen with broad spectrum protection is essential, as it filters both UVB and Ultra Violet A (UVA) radiation.

While UVA rays are less intense, unlike UVB rays, they are able to penetrate beyond our epidermis and deeper into the skin. This means they can cause DNA mutations that increase the risk of some skin cancers. UVA radiation is also responsible for causing accelerated ageing.

Broad spectrum SPF 50+ sunscreens offer the highest level of UVA protection compared to lower-number sunscreen.

What is SPF?

SPF in Australia

Australia experiences one of the highest levels of UV radiation in the world, receiving up to 15% more UV rays than Europe7.

Although many factors play a part in the intensity of UV rays that reach us (including the nearby hole in the ozone layer), Australia’s proximity to the equator means that we orbit closer to the sun in our summer than countries in the northern hemisphere do during theirs8. And even though UV rays can penetrate cloud cover, Australia’s trend towards clear-sky days also contribute to our higher UV exposure.

In Australia, spending time in the sun and outdoors is a part of daily life – so regardless of your age or skin type, you need broad spectrum UV protection. SPF 50+ sunscreen is perfect for an Australian lifestyle as it provides very high protection all year ‘round.

Turia Pitt
How does this new mum SPF?

TURIA PITT

Summer with the family

How is life going since the birth of your son, Hakavai?

Life’s awesome! For someone so little, Hakavai has definitely changed things in a big way. I still do all the same things; I still love my work, exercising, and spending time with family. But I’ve reset my priorities – I’m fitting in everything around Hakavai, not the other way around.

I have a few exciting projects planned too. I’m back on the road sharing my story at events across Australia. I’m stoked to see so many people joining my online mindset coaching program, School of Champions – I love seeing what they achieve with my strategies in their pocket!

I’m also super excited that my kids and teens book, Good Selfie, will be published soon. It’s packed with simple but powerful strategies to help teens build confidence and self-belief, get through the challenges we all face, and re-frame how they see their life.

TURIA PITT

How does Turia SPF?

As a mum, what do you look for in a sunscreen?
You want a sunscreen with the highest available SPF protection*, but also super gentle on your baby’s skin. The Avène sunscreen spray for children does both!

How does Avène sunscreen help you enjoy summer?
When I’m outdoors, I’m in my happy place. It’s where I most feel like I’m really ‘me’. I love surfing, running and swimming. If I’m inside for too long, I tend to start going a bit crazy.

With burns to over 65% of my body, it’s really important to me to take really good care of my skin. Avène SPF 50+ sunscreen is water resistant for 40 minutes – meaning I can go outside everyday doing what I love, knowing I’m looking after my sensitive skin.



*Highest label claim allowed as per AS/NZS 2064:2012; Very High. SPF 50+, Broad Spectrum.

SUN CARE RANGE
SPF 50+ Sun Protection For You

SUN CARE RANGE

AVÈNE SUN PROTECTION

Avène sunscreen offers effective, broad spectrum protection thanks to an exclusive triple complex of ingredients.
SunSitive® protection, a product of Pierre Fabre Research.


PHOTOPROTECTIVE SYSTEM

  • Minimum number of filters to respect sensitive skin

  • Broad spectrum: long and short UVB-UVA protection

  • Photostability: UV filters don’t breakdown when exposed to light

  • 40 minutes-water resistant

  • PRE-TOCOPHERYL
    A photostable Vitamin E precursor


    AVÈNE THERMAL SPRING WATER
    Rich in Avène’s fabled Thermal Spring Water

    SUN CARE RANGE

    AVÈNE Sunscreen Emulsion SPF 50+ 50ml

    FACE

  • Mattifying

  • Ideal for everyday use under makeup

  • Light, non-greasy, non-sticky texture

  • No white marks

  • Very easy to apply

  • 40 minutes water-resistant

  • Suitable for all types of sensitive skin


  • Learn more

    SUN CARE RANGE

    AVÈNE Sunscreen Lotion SPF 50+ 100ml

    FACE & BODY

  • Light, non-greasy, non-sticky texture

  • No white marks

  • Very easy to apply

  • 40 minutes water-resistant

  • Suitable for all types of sensitive skin


  • Learn more

    SUN CARE RANGE

    NEW - AVÈNE Sunscreen Spray SPF 50+ 200ml

    FACE & BODY

  • Light, non-greasy, non-sticky texture

  • No white marks

  • Convenient spray bottle for easy application

  • 40 minutes water-resistant

  • Suitable for all types of sensitive skin


  • Learn more

    SUN CARE RANGE

    NEW - AVÈNE Sunscreen
    Spray for children
    SPF 50+ 200ml

    FACE & BODY
    Suitable for children from 6 months

  • Fragrance free

  • Light, non-greasy, non-sticky texture

  • No white marks

  • Convenient spray bottle for easy application

  • 40 minutes water-resistant

  • Suitable for all types of sensitive skin


  • Learn more

    Not So Mumsy
    How does this mummy & mini SPF?

    NOT SO MUMSY

    WHAT DOES SPF
    MEAN TO YOU?

    Safe Play Fun- Being able to enjoy the outdoors knowing everyone is protected plus the peace of mind knowing. I'm using sunscreen especially formulated for children's sensitive skin, no fragrance and limited chemical filters.

    When we’re at the beach, Poppy and I will be wearing my new mama and mini capsule swim collection with Infamous Swim which I am so proud of!
    We used UV50 fabric to ensure maximum protection.

    TIP: The Annie Rashie set will give your mini the best coverage!

    NOT SO MUMSY

    WHAT DO YOU LIKE TO DO
    WITH YOUR FAMILY WHEN
    THE WEATHER WARMS UP?

    We love to spend as much time outdoors as possible.

    Mornings at the beach, late afternoons at the park, BBQ's for dinner- even a picnic in the backyard while the kids run around.

    NOT SO MUMSY

    WHAT WAS YOUR
    RELATIONSHIP TO THE SUN
    LIKE BEFORE YOU BECAME
    A MUM, AND WHAT IS
    LIKE NOW?

    In my early 20's, I definitely wasn't as sun smart as I am now.

    I foolishly thought that because I have Mediterranean skin and rarely burnt, it was OK for me to lounge out in the sun all day. I then started to become more conscious to prevent ageing- but since becoming a mum, it's all about our health and being safe.

    NOT SO MUMSY

    HOW DO YOU PROTECT
    YOUR SKIN (AND YOUR
    FAMILY’S SKIN), BOTH DAILY
    AND DURING SUMMER?

    I use an SPF under my makeup everyday (and my hands as they are the first sign of ageing)! I apply sunscreen on my son, Archie before school each day and hats are part of his uniform. My daughter Poppy is only one, so I try and keep her out of the sun in the middle of the day. I always apply sunscreen before we leave the house for the park and try and keep her in a hat. At the beach- umbrella up, rashies on the kids, and re-applying sunscreen every couple of hours.

    SOURCES

    Almost half of us confused about what SPF means:1:
    Cancer Council National Sun Protection Survey of 2016/17


    1 in 8 adults and 1 in 5 teenagers in Australia will get sunburnt on an average summer weekend2:
    https://wiki.cancer.org.au/skincancerstats/Trends_in_sun_protection_behaviours


    The hottest town in Australia is Wyndham in Western Australia, with an average maximum temperature of 35.6°C3:
    http://www.abc.net.au/news/2018-05-10/life-in-wyndham-the-hottest-town-in-australia/9744084


    Australia has one of the highest rates of skin cancer in the world – two to three times higher than Canada, the US and the UK 4:
    https://www.cancer.org.au/about-cancer/types-of-cancer/skin-cancer.html


    As of 2001, 85% of all Australians live within 50 kilometres of the coast 5:
    http://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/02B2D95C0F67E84CCA257A07001BFB46?opendocument


    Swimming is Australia’s number one summer sport, with over six million Aussies going for a dip last season 6:
    http://www.roymorgan.com.au/findings/7498-sports-participation-australia-december-2017-201802150615


    Australia experiences one of the highest levels of UV radiation in the world, receiving up to 15% more UV rays than Europe7:
    https://theconversation.com/
    how-does-the-ozone-layer-protect-earth-from-radiation-9206


    Australia’s proximity to the equator means that we orbit closer to the sun in our summer than countries8:
    https://theconversation.com/
    why-does-australia-have-so-much-skin-cancer-hint-its-not-because-of-an-ozone-hole-91850

    UV Index

    A scale for evaluating the intensity of UV radiation

    The UV Index indicates the intensity of UV radiation when it reaches the Earth's surface.

    The higher the UV Index, the higher your risk of skin damage.

    The UV Index varies depending on several factors:

    - The position of the sun: The higher the sun is in the sky, the more intense the radiation. Intensity varies on the time of day but peaks between 10am and 2pm, and is at it's peak at "Solar Noon"
    - Altitude : The higher you are, the more intense UV radiation becomes.
    - Latitude : UV radiation intensifies the closer you are to the equator.
    - Cloud cover : Cloud cover does not protect from UV radiation.
    - Reflection : UV rays are reflected with more or less intensity depending on the surface.
    Grass: 3% of UV rays are reflected
    Water: 5% to 20%
    Sand: 15%
    Snow: 70%
    Ice: 90%

    UV Index?

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    EVERYTHING YOU NEED TO KNOW ABOUT THE SUN
    ABOUT THE SUN

    UNDERSTAND IT BETTER. ENJOY IT MORE.

    The sun is what gives energy for life on Earth. It provides us with light, boosts our mood, and is synonymous with holidays and fun. But it can also be dangerous.

    Always read the label. Use only as directed.

    SOURCES

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