Anti-wrinkle,boosts radiance, anti-dark spots
Permanent
Avène Vitamin Activ Cg Radiance Concentrated Serum is a daily brightening serum for sensitive skin, designed to boost skin radiance and reduce the appearance of dark spots, fine lines and wrinkles in the skin.¹
Immediately after product application, the skin’s complexion looks radiant, brightened and even. It also has antioxidant and detoxifying properties, which help reduce the number of free radicals on the skin that are produced by UV rays and pollution. Vitamin Cg is a more stable form of Vitamin C that oxidizes less quickly.
The serum helps to visibly reduce wrinkles and fine lines, brightening and unifying the overall complexion as superficial dark spots are lightened and their intensity reduced¹. Skin radiance is immediately improved after the first use, offering a dewy finish and healthy glow. After 29 days, fine lines and wrinkles are visibly improved¹.
The formula contains a high concentration of 3 powerful key ingredients that act on the signs of ageing:
- 1.8% Vitamin Cg: a highly potent dermatological Vitamin C, with antioxidant and detoxifying properties equivalent to 20% Pure Vitamin C*
- 3% Niacinamide: also known as Vitamin B3, reduces and lightens dark spots
- 1.5% Bakuchiol: a plant-based alternative to retinol that visibly smooths wrinkles
The serum has been developed to enable rapid absorption without leaving a greasy or sticky film. The serum is easy to apply, is suitable under makeup and has a light, fresh and delicately fragranced texture.¹
Vitamin Cg is a highly potential dermatological form of Vitamin C, with antioxidant and detoxifying properties equivalent to 20% Pure Vitamin C*
• Rich in our Thermal Spring Water (73%) for its soothing and softening properties
• Enriched with 1.8% Vitamin Cg – equivalent to 20% Pure Vitamin C*
• Formulated to be rapidly absorbed and delivers a non-sticky, non-greasy finish
• Developed to respect sensitive skin
• No ingredients of animal origin
• 94% natural origin ingredients
• 100% recyclable glass packaging
¹ In-use tolerance and efficacy study under dermatological control and ophthalmological control in 40 subjects with brown spots (July 2023)
*Ex-vivo study of finished products. R&D.
Apply in the morning and/or evening to the face, neck and neckline. Can be used alone or before your skincare routine. For best results, use in combination with Avène Vitamin Activ Cg Radiance Intensive Cream.
Ingredients
A more stable form of Vitamin C with antioxidant properties that oxidizes less quickly. Helps protect the skin against free radicals while brightening and boosting skin radiance.
1.8% Vitamin Cg is equivalent to 20% Pure Vitamin C
Also known as Vitamin B3, evens out skin texture
• Glowy skin after 7 days²
• 91% saw brighter skin²
• 93% of users were satisfied³
• Immediately boosts skin radiance¹
• Skin is smoothed from 15 days¹
• After one month, superficial dark spots are lightened and their intensity reduced¹
• Fine lines and wrinkles are visibly improved after 29 days¹
• Significant anti-wrinkle effect after 2 months¹
• 82% of users had no new dark spots or pigmentation during use⁴
¹ In-use tolerance and efficacy study under dermatological control and ophthalmological control in 40 subjects with brown spots (July 2023)
² Consumer use test – 30 users applying Vitamin Activ Cg serum for 7 days
³ Consumer use test – 30 users applying Vitamin Activ Cg serum for 15 days
⁴ Consumer use test – 30 users applying Vitamin Activ Cg serum for 28 days
