Vitamin Activ Cg

Radiance Concentrated Serum

  • Enriched with 1.8% Vitamin Cg; a highly potent dermatological form of Vitamin C, with detoxifying and antioxidant properties, equivalent to 20% Pure Vitamin C*
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  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
  • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum
    • Radiance Concentrated Serum

      Vitamin Activ Cg

      Radiance Concentrated Serum

      Avène Vitamin Activ Cg Radiance Concentrated Serum is a daily brightening serum for sensitive skin, designed to boost skin radiance and reduce the appearance of dark spots, fine lines and wrinkles in the skin¹. Immediately after product application, the skin’s complexion looks radiant, brightened and even. It also has antioxidant and detoxifying properties, which help reduce the number of free radicals on the skin that are produced by UV rays and pollution. Vitamin Cg is a more stable form of Vitamin C that oxidizes less quickly.

      • Enriched with 1.8% Vitamin Cg; a highly potent dermatological form of Vitamin C, with detoxifying and antioxidant properties, equivalent to 20% Pure Vitamin C*
      • Anti-wrinkle,boosts radiance, anti-dark spots

      Usable by Adults

      Made in France

      Avène Vitamin Activ Cg Radiance Concentrated Serum is a daily brightening serum for sensitive skin, designed to boost skin radiance and reduce the appearance of dark spots, fine lines and wrinkles in the skin¹. Immediately after product application, the skin’s complexion looks radiant, brightened and even. It also has antioxidant and detoxifying properties, which help reduce the number of free radicals on the skin that are produced by UV rays and pollution. Vitamin Cg is a more stable form of Vitamin C that oxidizes less quickly.

      The serum helps to visibly reduce wrinkles and fine lines, brightening and unifying the overall complexion as superficial dark spots are lightened and their intensity reduced¹. Skin radiance is immediately improved after the first use, offering a dewy finish and healthy glow. After 29 days, fine lines and wrinkles are visibly improved¹.

      The serum has been developed to enable rapid absorption without leaving a greasy or sticky film. The serum is easy to apply, is suitable under makeup and has a light, fresh and delicately fragranced texture¹.

      A few words from our expert

      Vitamin Cg is a highly potential dermatological form of Vitamin C, with antioxidant and detoxifying properties equivalent to 20% Pure Vitamin C*

      Benefit

      Its concentration in Vitamin Cg*, the most stable form of vitamin C, a leading active ingredient in products for “radiance”.

      Benefits

      •Rich in our Thermal Spring Water (73%) for its soothing and softening properties
      •Triple correction effect: anti-wrinkle, anti-spot, boosts radiance
      •Enriched with 1.8% Vitamin Cg – equivalent to 20% Pure Vitamin C*
      •Formulated to be rapidly absorbed and delivers a non-sticky, non-greasy finish
      •Developed to respect sensitive skin
      •No ingredients of animal origin
      •94% natural origin ingredients
      •100% recyclable glass packaging

      Packaging that does not contain recycled material
      Mostly recyclable packaging**

      1. In-use tolerance and efficacy study under dermatological control and ophthalmological control in 40 subjects with brown spots (July 2023)

      *Ex-vivo study on finished products, R&D.

      Green impact index: C

      Environmental impact

      Formuła

      Note Formuła : C

      Biodegradable formula*
      Formula containing 94% of ingredients of natural origin
      *According to a OECD 301 test or biodegradability index method

      Packaging

      Note Packaging : D

      Mostly recyclable packaging*
      *excluded outer packaging

      Manufacturing

      Note Manufacturing : A

      Made and conditioned in a factory certified for the environment*
      *According to ISO 14001 standard and/or 50001

      Transport

      Note Transport : B

      Average CO2 impact of the transport of raw materials
      Product manufactured and packaged on the same site

      Societal impact

      Societal impact

      Note Societal impact : A

      Product manufactured and packaged in a French factory with demanding social standards
      Eau Thermale Avène is a brand of the Pierre Fabre Laboratories, certified at the highest Exemplary level of AFNOR Certification’'s Committed to CSR and Responsibility Europe labels, thus consolidating a long-standing commitment to contributing to sustainable development.
      Product contains no animal-derived ingredients or derivatives

      Our commitments

      Application

      Frequency of use

      1 to 2 times a day

      Apply in the morning and/or evening to the face, neck and neckline. Can be used alone or before your skincare routine. For best results, use in combination with Avène Vitamin Activ Cg Radiance Intensive Cream.

      Ingredients

      AVENE THERMAL SPRING WATER (AVENE AQUA). GLYCERIN. NIACINAMIDE. PENTYLENE GLYCOL. C9-12 ALKANE. CAPRYLIC/CAPRIC TRIGLYCERIDE. PENTAERYTHRITYL TETRACAPRYLATE/TETRACAPRATE. ASCORBYL GLUCOSIDE. BAKUCHIOL. 1,2-HEXANEDIOL. ACACIA SENEGAL GUM. BETA-CARYOPHYLLENE. BUTYLENE GLYCOL. CITRIC ACID. COCO-CAPRYLATE/CAPRATE. FRAGRANCE (PARFUM). GLYCERYL BEHENATE. GLYCERYL DIBEHENATE. LINALOOL. SODIUM CITRATE. SODIUM DILAURAMIDOGLUTAMIDE LYSINE. SODIUM HYALURONATE. SODIUM HYDROXIDE. TOCOPHERYL GLUCOSIDE. TRIBEHENIN. WATER (AQUA). XANTHAN GUM

      The consumer is advised to systematically check the composition of the product before purchasing it.

      1.8%-Vitamin-Cg

      1.8% Vitamin Cg

      A highly stable form of Vitamin C with antioxidant properties that help protect skin against free radicals while brightening and boosting skin radiance. 1.8% Vitamin Cg is equivalent to 20% Pure Vitamin C*
      Niacinamide

      Niacinamide

      Also known as Vitamin B3, evens out skin texture

      Results

      •95% saw instant radiance**
      •Glowy skin after 7 days²
      •91% saw brighter skin²
      •93% of users were satisfied³
      •Immediately boosts skin radiance¹
      • Skin is smoothed from 15 days¹
      • After one month, superficial dark spots are lightened and their intensity reduced¹
      • Fine l ines and wrinkles are visibly improved after 29 days¹
      • Significant anti-wrinkle effect after 2 months¹
      • 82% of users had no new dark spots or pigmentation during use⁴

        **Consumer use test, 40 subjects. After 1 application.
        1. In-use tolerance and efficacy study under dermatological control and ophthalmological control in 40 subjects with brown spots (July 2023)
        2. Consumer use test – 30 users applying Vitamin Activ Cg serum for 7 days
        3. Consumer use test – 30 users applying Vitamin Activ Cg serum for 15 days
        4. Consumer use test – 30 users applying Vitamin Activ Cg serum for 28 days

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