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05/06/2017 - Focus on product

NEW PhysioLift: Gentle on skin, tough on time

For women, getting older can be a public affair- women’s age is under constant scrutiny in the media and advertising which generally only focusses on how much we’ve aged and changed physically from our younger selves.   We keep our bodies healthy as we age- to feel strong, increase our energy levels and maintain our wellbeing – so why not do this for our skin as well?  An approach to anti-ageing should be holistic! 
Our top tips:

Moisturise regularly – dry skin is more likely to show fine lines and wrinkles and dermatologists agree that moisturiser is one of the most effective anti-ageing products you can invest in

Don’t smoke – cigarette smoking promotes skin wrinkling and is thought to accelerate the damage caused by sun exposure.

Eat healthy foods that nourish your body.

Get enough sleep.  Sleep is your body’s chance to rejuvenate and that includes your skin.

Most importantly, care for your skin gently– age-related dryness and sensitivity will be further exacerbated by skin irritants.

The last tip can be tricky- Traditional anti-ageing products are often too harsh for many women’s skin with promises to “tighten” and “stretch” and often come with harsh side-effects, like peeling, redness and irritation.   Juggling the needs of sensitive skin with an effective anti-ageing regime can be a balancing act!   Older skin has specific concerns-  A few lines and wrinkles, less velvety skin and a loss of radiance and firmness but it also needs to be cared for, nourished and enhanced.
Eau Thermale Avène bridges the gap with its latest innovation PhysioLift. PhysioLift corrects the appearance of pronounced wrinkles, deep furrows and the loss of firmness and luminosity in all types of older skin, even the most sensitive thanks to its hypoallergenic, non-comedogenic and paraben-free formulation.  Taking inspiration from the art and science of architecture, PhysioLift teaches the skin to “outsmart time” by preserving and restoring its natural architecture while respecting the skins physiology as closely as possible. 
At Eau Thermale Avène, we believe that caring for your skin gently and carefully is more important than anything else, but we are dedicated to developing concrete solutions for products that will help maintain the skin you want, while retaining the gentleness your skin needs.

Your round-the-clock regime:
PhysioLift Smoothing Day Cream:
A daily dose of moisture for your skin that also helps prevents and corrects the appearance of pronounced wrinkles and the loss of firmness and luminosity that come with age.  Rich in soothing Avène Thermal Spring Water, your skin will be left visibly replenished and rejuvenated. 

PhysioLift day cream

PhysioLift Smoothing Regenerating Night Balm: 
The ultra-silky, delicately fragranced balm has a cocooning effect, increasing diffusion of the active ingredients to improve your skin’s appearance.  Hypoallergenic and moisturising, skin firmness visibly increases, the appearance of deep wrinkles and furrows is reduced and skin is refreshed, all while you sleep.

PhysioLift night balm

PhysioLift Eye Contour:
Protect and rejuvenate the fragile skin of the eye contour while you sleep.  The innovative “patch texture” diffuses active ingredients to areas that need them most- helping to visibly fill wrinkles, firm the skin and reduce the look of puffiness and dark circles. 

PhysioLift eye contour cream

PhysioLift Wrinkle Filler*:
The night-time multi-tasking powerhouse.  The precision applicator fits perfectly into the hollows of the skin distributing potent ingredients to visibly correct the deepest wrinkles and furrows on the forehead, crow’s feet, frown lines, nasolabial folds and mouth contours.

PhysioLift wrinkle filler

*cosmetic filler
Please note: PhysioLift Night Balm, Eye Cream and Wrinkle Filler should not be used when pregnant. 


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