What if we put the issue of skin ageing into perspective? 

Let's start at the beginning. The ageing of the skin starts quite early, around 25 or 30 years old. Over time, cells renew themselves less quickly. The result? A cloudy complexion and dehydration which, if not corrected, will open the door to your very first wrinkles.

As if this were not enough, the skin gradually loses its tone, elasticity and firmness. A situation caused by internal phenomena (hormones, genetics) but also external phenomena such as sun exposure or smoking. 

Of course, ageing – in general and of the skin in particular – is inevitable. But it’s quite possible to slow down the impact of time in a simple and natural way. Accepting and understanding skin ageing allows us to target the most appropriate anti-ageing skincare products. Depending on the case, these products can prevent the appearance of new signs of ageing and even make them less visible.