Summary of the issue

Loss of firmness and lack of radiance: what solutions to use?

Over time, the skin loses its firmness or becomes more dehydrated. These are the signs of skin ageing that are as uncomfortable for the skin as they are unpleasant to see. Our expert advice on how to keep your skin glowing for as long as possible.

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Why does the face lose its firmness? 

Do you know what the dermis is? It’s the second layer of skin, which lies beneath the epidermis. It’s responsible for the strength and suppleness of the skin. But over the years, the skin's texture changes and it loses its tone. The fatty tissue degenerates and no longer plays its supporting role. The volume and the appearance of the face are then modified. 

A = young skin 
B = mature skin 
Learn more about skin ageing

How to tighten the skin of the face naturally?

To regain some firmness, the skin of your face needs to be stimulated. 

• In the morning, start your skincare ritual with by cleansing. This first step will remove dead skin and facilitate cell renewal
• Then turn to a plumping skincare product rich in hyaluronic acid, an active ingredient well known for fighting loss of firmness. Another advantage is that it helps to prevent the appearance of wrinkles... and to fill in existing ones. 
• Finish by applying a smoothing skincare product. By tapping with your fingertips, you will activate your circulation and firm your skin. 

Our advice on anti-ageing care

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Sagging lower face: what to do?

With age, the skin becomes slack. Your jawline may be particularly affected, giving you a sad look. To restore firmness, pinch the jawline between your thumb and index finger for several minutes. This helps to boost blood circulation and firm the skin. In terms of skincare, turn to an anti-wrinkle firming cream which will redensify the skin and visibly redefine the jawline.
Take it a step further

Why is my complexion dull?

Ageing can cause a loss of radiance. Cellular renewal malfunctions, blood circulation slows down... But that's not all. 

Are you familiar with the term "exposome"? It is all the small external factors that impact your body. 

For lack of radiance, the culprits are well identified: smoking, alcohol, poor diet or lack of sleep can quickly turn your complexion grey. In order for it to regain its brightness, you should pay attention to your lifestyle. By getting enough sleep, filling up on vitamins and regular physical activity. 

Good habits for your skin

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How to naturally revive a dull complexion?


Prep your skin

Every day, your skin accumulates pollution particles that cause your complexion to lose its radiance. At the end of the day, therefore, systematically remove your make-up with a micellar lotion. Then soothe your face with a fine mist of Thermal Spring Water Spray.

A radiance boost

Then adopt the right habits. Opt for a true cure for dull skin with a radiance serum rich in vitamin C. Apply a few drops to your face morning and evening. By massaging lightly, you will activate your circulation. Because a dull complexion also involves the eyes, revive your features with a suitable skincare product. Fill up on vitamins with a revitalising nourishing cream. Finally, at night, help your skin regain its radiance with a regenerating skincare product. 

In the same range


Eau Thermale Avène skin care products to reduce the signs of skin ageing

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