Summary of the issue

Anti-ageing face serum: guide and advice

It has become an integral part of anti-ageing skincare routines: a serum packed with key ingredients. How to choose the right one? When to apply it? We help you figure it out.

av_anti-age_femme_quinquagenaire_serum_1x1_v1 672x672

What is the role of an anti-ageing serum?

The texture of a serum is more fluid than a day or night cream; it is applied with a pump bottle or a pipette, after cleansing the skin and before applying your anti-ageing skincare products.

The serum acts in depth and preps the skin to receive its anti-ageing skincare products. It reinforces the action thanks to its highly concentrated and perfectly targeted formulation.

Thus, there are as many serums as there are "problems" to be solved: they can have antioxidant, anti-drying, anti-sagging properties...

The different anti-ageing skincare products 

An anti-ageing face serum for every skin need

Dullness and fine lines usually appear in the thirties. To prevent them, you need to tackle oxidative stress; in other words, the damaging effects of pollution, the sun or smoking on your skin. In this case, you need an anti-wrinkle serum packed with ProVitamins C and E with antioxidant properties. 

If you want to reduce more established wrinkles and strengthen the firmness of your skin, choose an anti-wrinkle serum composed of hyaluronic acid, which plumps up the skin and boosts the natural synthesis of hyaluronic acid. In other words: it acts both on the surface and in depth! 

And to act on all the signs of skin ageing, opt for a serum that redensifies the skin, reshapes the jawline and revitalises the skin thanks to a combination of key ingredients selected for their high tolerance, such as Bakuchiol. This genuine restructuring agent of natural origin is an alternative to retinol, ideal for sensitive and reactive skin types. 

Which anti-ageing key ingredients should be favoured?

av_anti-age_ingredient_acidehyaluroniquehautpoids_5-4 472x472


Morning or evening, when is the best time to apply an anti-ageing serum?

It depends on the objective: if your serum targets the impact of oxidative stress with an anti-pollution action, it’s better to apply it in the morning, before your anti-ageing day skincare. The same advice applies if your anti-wrinkle serum contains smoothing and tightening key ingredients, with immediately visible effects. However, if your serum is intended to act in depth to regenerate your skin, it’s better to apply it in the evening, before your anti-ageing night skincare. Because while you sleep, your skin is working!

Everything you need to know about key ingredients


Here are some simple steps to help you reinforce the action of your serum.


For more firmness

Apply a dose of serum to your face, then pat your face and neck to tone. Then smooth from the centre of the face to the contours (not forgetting the neck) and stimulate by pinching the skin gently between thumb and forefinger.

For more radiance

After applying your dose of anti-ageing serum, then tapping and smoothing the product on your face and neck, apply the cupping technique: simply place your hands on your face and then quickly lift them off to stimulate the blood microcirculation. A healthy glow is guaranteed!

Back to top