It has become an integral part of anti-ageing skincare routines: a serum packed with key ingredients. How to choose the right one? When to apply it? We help you figure it out.
Anti-ageing skincare: from the first lines to set-in wrinkles
The texture of a serum is more fluid than a day or night cream; it is applied with a pump bottle or a pipette, after cleansing the skin and before applying your anti-ageing skincare products.
The serum acts in depth and preps the skin to receive its anti-ageing skincare products. It reinforces the action thanks to its highly concentrated and perfectly targeted formulation.
Thus, there are as many serums as there are "problems" to be solved: they can have antioxidant, anti-drying, anti-sagging properties...
Dullness and fine lines usually appear in the thirties. To prevent them, you need to tackle oxidative stress; in other words, the damaging effects of pollution, the sun or smoking on your skin. In this case, you need an anti-wrinkle serum packed with ProVitamins C and E with antioxidant properties.
If you want to reduce more established wrinkles and strengthen the firmness of your skin, choose an anti-wrinkle serum composed of hyaluronic acid, which plumps up the skin and boosts the natural synthesis of hyaluronic acid. In other words: it acts both on the surface and in depth!
And to act on all the signs of skin ageing, opt for a serum that redensifies the skin, reshapes the jawline and revitalises the skin thanks to a combination of key ingredients selected for their high tolerance, such as Bakuchiol. This genuine restructuring agent of natural origin is an alternative to retinol, ideal for sensitive and reactive skin types.
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Eau Thermale Avène skincare products to reduce the signs of skin ageing
